Luckies American Originals

Luckies American Originals

Lucky Strike has been an American Icon since 1871.

We created a campaign showcasing stories of original entrepreneurs across America, icons themselves. The campaign includes a series of videos highlighting our nominated American Originals, and extra content such as masterclasses and behind the scenes, bringing their personalities to life. Full photography print ads ran in major publications, such as Vanity Fair, GQ and Rolling Stone. Through an online promo the ATC told us what it means to them to be true American Original.